'Not a witch' O'Donnell opens with simple TV ad When the senate candidate recently hired fred davis, the republican ad wizard known for such provocative hits as"Demon sheep,"Many assumed she would use the millions she raised online to launch a shockandawe ad offensive.And she still might. But o'donnell's first generalelection ad is decidedly simple.Davis filmed o'donnell, in pearls and a dark jacket, talking directly to the camera.No
the homepage here bells or whistles. "I wanted people to get to know the real christine,"Davis said in an interview.He said the ad was designed to show"That she was not what everyone thought, that she was an everywoman with one exception.She was one of us, but was so disappointed in our government that she was moved to action, to try and do something about it. " O'donnell opens the 30second spot by saying,"I'm not a witch. "It was a reference to her muchpublicized 1999 statement that she
juicy couture accessories on sale dabbled in witchcraft. Davis said he included that line in the script to"Once and for all put that behind her, and let people know we're moving on from that to things that really matter today. " O'donnell's ad bears a resemblance to a recent ad davis produced for republican carly fiorina, the former hewlettpackard chief executive running for the senate in california.Both feature the candidates, dressed elegantly and speaking directly to the camera in front
juicy couture tracksuits of dark, foggy backdrops.
